When small companies get a new website designed, they all too often forget about the most important aspect of any website. Namely, making your potential customer’s aware that you have products and services to sell online, or even just that you exist out there. Simply creating a new website doesn’t do that!!!! In terms of visibility it is a fact that Google in particular is used by 65.4% of the online community to locate services, products and general information on the web and that, if they are already looking to buy, they are unlikely to scroll through page-after-page of search results to find your company.
This is where SEO (Search Engine Optimization) comes in. By intuitive use of keywords and various forms of embedded data and link usage, it is possible to have your website link through directly to the first page on Google, thereby making it visible to more than 65% of the world’s shopping community and dramatically increase your chances of sales or further interest (in the US alone 13.4 billion searches were conducted through Google in one month) To any business, having intuitive, well formed SEO criteria in your website, is fundamental to the success of your online presence
Source of statistics The Beginners Guide to SEO
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